Ethan C. Walls

ann_arbor, mi


Events:

Refresh Detroit, User Experience Talk From TechSmith

Where: Ann Arbor District Library

Date: 2008-03-19 18:30:00

Type:

REFRESH DETROIT WHEN: MARCH 19TH , 6:30 - 8:30 COST: Free! SPEAKER: Barb Hernandez, User Experience Manager at TechSmith Speaks "A Case Study for Focusing on the User Experience" WHERE: Ann Arbor District Library, 343 South Fifth Avenue, Ann Arbor, Michigan 48104 More information: http://www.refresh-detroit.org ABSTRACT What can you do when conversion rate is flat? TechSmith is a trialware company by nature, so measuring how many people download, try and actually purchase our software is the best measure of conversion and success. We know that the thousands �" dare I say millions of users who own SnagIt can’t live without it and tell us how it has changed the way they communicate with people. So what were we missing, why were we not getting the conversion rate we wanted? Learn about how we focused on the user experience, what we did, and how the changes impacted the conversion rate. WHO WE ARE We are proud to be a part of Refreshing Cities, the web design movement promoting the spread of usability, accessibility, and web standards. With a publishing medium as infant and chaotic as the internet, the industry can only reach its full potential if we band together and strive for excellence. Refresh Detroit aims to create an environment of “learning through each other” in the Michigan area. What is in the future of Refresh Detroit? Published documents, conferences, seminars, and workshops. By promoting web standards, by furthering each other, we can further ourselves.

Kenny G

Where: Stranahan Theater

Date: 2007-12-18 20:00:00

Type:

Kenny G's smooth saxophone sound has made him the biggest-selling instrumentalist of all time.

El Cheapo Club!!

Where: CUBS' A.C. Sports Bar and Restaurant

Date: 2008-01-27 18:30:00

Type:

This special 8 week club for bowlers on Sunday evening comes right at supper time. It is hard not to feel hungry. SO......we have our kitchen open with the full menu available during this event featuring several original home-cooked dishes as well as our famous garden pizza and Cubby cheeseburger.